Media list segmentation has traditionally relied on broad categories and manual sorting, leading to missed opportunities and wasted outreach efforts. GenAI tools now offer the ability to analyze journalist beats, article history, and engagement patterns at scale, creating more targeted and effective media lists. This article explores practical strategies for implementing AI-powered segmentation, featuring insights from communications professionals who have successfully integrated these tools into their workflows.
Breaking through the noise of traditional public relations requires bold moves that most brands overlook. This article examines eight proven tactics that earned significant media attention for companies willing to take strategic risks, featuring insights from PR professionals and business leaders who executed these campaigns firsthand. Each approach demonstrates how authenticity and unconventional thinking can generate coverage that standard press releases never achieve.
Measuring the return on investment from public relations efforts remains one of the most persistent challenges facing communications professionals today. This article explores eight common obstacles that prevent accurate PR measurement and provides practical solutions backed by industry experts. From tracking branded search patterns to building comprehensive perception dashboards, these strategies offer actionable ways to demonstrate the true value of PR activities.
Traditional media gatekeepers are no longer the only path to reaching an audience. This article explores 15 direct-to-audience PR strategies that allow brands to connect with their target markets without intermediaries, backed by insights from industry experts. From technical AMAs to founder-led content threads, these approaches demonstrate how companies can build meaningful connections and drive results on their own terms.
Securing coverage from a top-tier media outlet requires more than a compelling pitch—it demands strategy, credibility, and precise timing. This article features insights from industry experts who have successfully landed stories in major publications. Learn the proven tactics that turn a newsworthy angle into published coverage.
Getting featured in top-tier media outlets requires more than just a good story—it demands strategic preparation and a deep understanding of what journalists need. This article breaks down seven essential steps that will position any pitch for success, backed by insights from PR and media professionals who have secured major placements. From building credibility through niche publications to delivering journalist-ready evidence, these proven strategies remove the guesswork from the pitching process.
Measuring the return on investment of PR campaigns remains one of the most challenging tasks for marketing teams. This article breaks down seven actionable metrics that help quantify PR impact, drawing on insights from industry experts who have tested these approaches across real campaigns. From tracking referral traffic to monitoring branded search lift, these metrics provide a practical framework for demonstrating the business value of PR efforts.
